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Mark Yackanich

Advisory Council Member

Mark Yackanich is a seasoned advisor, business operator and investor with expertise building businesses at the intersection of enterprise software, digital video, data and advertising. He is currently a Partner at BetterFutureLabs, a newly created New Jersey focused venture studio building new businesses through applied artificial intelligence. In this role, he is responsible for leading operations, identifying business ideas and partnering with entrepreneurs to co-found, fund and launch new high potential technology businesses here in New Jersey.

Mark began his career as a Management Consultant at PricewaterhouseCoopers, IBM and IBB Consulting, focused on cable, video and telecommunications company strategy and operations. He then joined NBC as VP, Strategy and Development where he led Business Operations for the launch of Hulu and then Strategy and Planning for NBC’s Local Media Division.

Mark found his true calling through the startup world. For the past 14 years, he’s led VC-backed B2B platform and data businesses as CEO including most recently, the sale of Column6 to DigitalReef, a Private Equity backed business in 2022. Following the sale of Column6, he took on the role of COO and President within DigitalReef (now Siprocal), across three business divisions and 17 countries.

Mark’s experience in seed through growth stage fundraising, technology development, go to market planning, governance, M&A and new venture leadership have fostered his deep appreciation for the technology venture building process, entrepreneurial journey and interest in helping others build.

Mark lives in Hoboken, New Jersey with his wife Nataly and their two daughters, Hana and Kira.

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